Privacy Policy

Last updated: 22 October 2026

At Gutheory, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Gutheory AB collects, uses, stores and shares your personal data when you visit our website, place an order or get in touch with us.

Our online store is powered by Shopify, which helps us provide a secure and reliable shopping experience.

By using our website, you agree to the practices described in this Privacy Policy.

What information do we collect?

Depending on how you interact with our website, we may collect the following information:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Payment information
  • Order history
  • Account details (if you create an account)
  • Customer service communications
  • Technical information such as your IP address, browser, device information and cookies

How do we use your information?

We use your personal data to:

  • Process and deliver your orders
  • Process payments and refunds
  • Send order confirmations and shipping updates
  • Provide customer support
  • Improve our website and shopping experience
  • Prevent fraud and protect our services
  • Comply with legal obligations
  • Send marketing communications, if you have chosen to receive them

Sharing your information

We only share your personal information when necessary to provide our services.

This may include sharing information with:

  • Shopify
  • Payment providers
  • Shipping and logistics partners
  • IT and cloud service providers
  • Analytics and marketing providers
  • Public authorities where required by law

We never sell your personal data.

Shopify

Our website is powered by Shopify, which processes personal information on our behalf to operate and improve our online store.

You can learn more about how Shopify handles personal information in Shopify's own Privacy Policy.

Cookies

We use cookies and similar technologies to:

  • Keep our website functioning properly
  • Remember your preferences
  • Analyse website traffic and performance
  • Improve your browsing experience
  • Display relevant marketing where applicable

You can manage or disable cookies at any time through your browser settings.

How long do we keep your data?

We only retain personal data for as long as necessary to:

  • Fulfil our agreement with you
  • Comply with legal and tax obligations
  • Handle returns, complaints and customer support
  • Protect our legal rights

When your information is no longer needed, it will be securely deleted or anonymised.

Your rights

If you live within the EU or EEA, you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your personal data
  • Restrict how your data is processed
  • Object to certain types of processing
  • Receive your data in a portable format
  • Withdraw your consent at any time

To exercise any of these rights, please contact us at hello@gutheory.com.

International transfers

Some of our service providers may process personal data outside the EU or EEA.

Where this happens, we ensure that appropriate safeguards are in place in accordance with applicable data protection laws, such as the European Commission's Standard Contractual Clauses or other approved legal mechanisms.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services or legal requirements.

The latest version will always be available on this page, together with the date it was last updated.

Contact

If you have any questions about this Privacy Policy or how we process your personal data, please contact us.

Gutheory AB

Gävlegatan 32
113 65 Stockholm
Sweden

Email: hello@gutheory.com

Company registration number: 559584-8754